Jake Nicely: CEO

Whether you’re looking to lose weight, tone up, train for a sport, or just get moving, Jake is ready to be by your side as you navigate your fitness journey.

Robinson Frias: Executive Director - Performance Training

With over 20 years in the business working with clients ranging from professional athletes to weekend warriors, grandmothers to teens, Rob has the deep experience to help you take on any fitness challenge.

Coach Michelle Tao

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Michelle is a practitioner and teacher of movement including strength, calisthenics, flexibility, and mobility. Michelle's passion for fitness and mind-body connection began in 2021 when she began searching for ways to incorporate nervous system regulation and stress management through movement. She holds a bachelor's degree in Health and Exercise Science.

She has a background in a variety of health and fitness including weightlifting, calisthenics, yoga, Tai Chi Yang style, QiGong, and somatic resourcing.

Michelle offers personal training and teaches Move Better group classes at Nicely Fit Co

Coach Bryan Orozco

Bryan is a fitness enthusiast with almost a decade of experience in the industry. He aims to inspire and empower individuals to embrace healthy and active lifestyles.

As a dedicated personal trainer and online coach, Bryan has had the privilege of working with clients at various fitness levels, assisting them in achieving remarkable transformations. His strong foundation in strength training allows him to create customized fitness programs tailored to specific goals and needs.

What makes Bryan unique is his diverse background in multiple disciplines. As a powerlifting competitor, he has refined his skills, pushing limits, and maximizing strength gains. Bryan has also trained in MMA, particularly Muay Thai, cultivating discipline, agility, and mental fortitude. His passion for Olympic lifting has given him expertise in technique and explosive power.

Together, Bryan and his clients embark on a fitness journey that encompasses physical and mental growth. He believes in a holistic approach to health, prioritizing strength, endurance, and overall well-being. Bryan's programs are designed to help individuals develop functional strength, boost confidence, and enhance their quality of life.