Rob Frias - Executive Director, Performance Training

Certifications

• National Academy of Sports Medicine (NASM) Performance Enhancement Specialist
• National Academy of Sports Medicine (NASM) Corrective exercise specialist
• Physical Therapy Aide
• Creator of S•H•K•A screen
• CPR/AED

As one of Jake’s early mentors, Rob has been active in the industry for over 20 years; an impressive feat considering the high turnover rate in the fitness industry. He is a man committed to his craft. Rob’s passion and love for what he does drives him to always be his best self and he aspires to advance the industry leaving it much better than when he originally entered.

Rob brings significant experience working with elite athletes and serving as a physical therapy aide and corrective exercise specialist. He has a talent for helping everyday people get back to their daily life after injury, and athletes back to their sport and prolonging their careers. He has seen a wide variety of movement over his long career and has even developed his own assessment system that he calls SHKA(Shoulders, Hips, Knees, Ankles), which is a useful tool when it comes to prescribing movement selection and making gains! Rob is in this for the long haul and his enthusiasm is seen and felt when working in the gym with him. With a diverse experience ranging from training professional athletes, to seniors, and everyone in between, Nicely Fit Co is thrilled to be working with such a talented trainer.